Step One

Meet the Artistic Director

In 2008, our art director first dipped his toes into the world of hairstyling, embarking on a journey as an unskilled apprentice in a renowned salon in his home-town Buzău, Romania. What began as a humble start quickly transformed into a lifelong passion. Driven by the magic of his craft and the joy of making others feel beautiful, he chose to deepen his expertise. In early 2009, our art director completed formal courses, acquiring the coveted title of a certified hairdresser through a local professional training program. From 2009 to 2016, he honed his skills in three different establishments, serving over 4000 loyal clients who cherished his work.